With over 10 years of experience, my work has consistently sat between creativity and operations, with a strong focus on retail and the end-to-end consumer experience.

I’m at my best when navigating complexity, bringing clarity where it’s needed most, and ensuring ideas are carried through from concept to execution without losing their intent.

Having worked within global and EMEA organizations, I’ve built a strong foundation across disciplines and ways of working. I’m now focused on applying that experience more independently, working across projects with a more flexible and holistic approach.

This is where S / D Studio comes in: a way to bring together both sides of my work, from storytelling to delivery, and from structure to design.